A customer in Malaysia sends an urgent email at 8:00 AM local time: it’s still night in London and after hours in the U.S. No one sees it until the next day.
HQ replies on Day 2, but the response misses the mark. The customer replies. Again, overnight for HQ. By the time a clear answer arrives, it's Day 3.
With a local rep in APAC, that same query could be acknowledged, triaged, and even resolved the same day : saving 1–2 days of delay and keeping the customer happy (and your brand looking sharp).
It’s 4:00 PM in Japan, and your customer needs a quick answer on language support and API integration before their business day ends.
It's the middle of the night in the U.S. and early morning in the U.K. No reply = no bid. Opportunity lost.
But with a local rep in APAC who has access to key product info and pricing, you can provide a first-draft response on the spot, keeping you in the running.
By the time your presales team wakes up, the conversation is already moving forward. You’re not playing catch-up: you’re already ahead.
It’s 2:00 PM in Sydney, and a key customer issues an urgent RFP: with an onsite briefing tomorrow. It’s 3:00 AM in London, out of office hours in the U.S.
Flying someone out of the U.S. or Europe at the last minute is costly, disruptive, and often impossible. But your local APAC rep gets the alert, calls your emergency line, and, with quick approval, shows up on your behalf.
No missed opportunity. No silence while your competitors walk in the door. You're present, informed, and ready to compete, without the 7,000-mile scramble.
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